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How to Remember Names

One of the best ways to make a personal and lasting connection with people you meet at networking meetings is to remember their name. Over the past several years, I…

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Facebook Does it Again with Instant Personalization – Yet Another Privacy Setting Made Active by Default

Last week, I addressed some of the Facebook security problems associated with the recent onslaught of rogue applications and email scams. This week, I’d like to discuss Facebook’s newest “privacy…

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Perform Your Own Marketing Checkup in Two Easy Steps

When did you last do a marketing check up? Where would you begin? Just as a doctor doing a physical checkup looks at individual symptoms, such as blood pressure, temperature,…

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Redefining Business to Survive

The ever-changing economy, consistent gas price increases, natural catastrophes and other influences keep small businesses teetering on the edge. Many have to make decisions. Do we stay open, or close?…

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Why Won’t Anybody Lend My Business Money?

Last week I spoke by phone to a gentleman who was looking for a loan for his business. He has a small retail business in rural New Mexico and has…

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Have Customer Service Paradigms Shifted?

My father used to say, “If if ain’t broke, don’t fix it!” I grew up thinking that change wasn’t necessary unless the bottom was falling out and there was not…

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Life as a Business Owner: Love it or Leave it.

Often times, after paying taxes, struggling with employees and the bottom line, the tired business owner asks, “Is it worth it?” Undoubtedly it is or businesses would be closing left…

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What is a Market Niche?

(And Why It’s Useful to Define One for Your Business.) A niche is a narrow subsection of the market that is not being served or not being well served. Even…

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Can I Sell My Products or Services?

There is only way to answer the questions, “Can I sell my products or services?” “Who will buy what I sell?” and “How do I know if my products or…

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