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Thinking Outside of the Box (a Technique for Marketing)

…put their budget toward that end. However, marketing itself requires as much thought and creative activity as the, “Thinking out of the box,” exercise. An effective marketing program requires a…

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Misty Danger Blue

…and created her own business cards. To further expand her business, she needed an up-to-date camera-phone, a printer and supplies. She came to WESST and qualified for the IDA program,…

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FinCEN Bio Form

FinCEN Beneficial Ownership Information Name First Last Last Email Phone Please select your nearest WESST Office * AlbuquerqueFarmingtonHobbsLas CrucesRio RanchoRoswellSanta Fe Would you like to receive email notices of trainings…

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10 Content Creation Ideas to Keep your Blog Fresh

utlize your product or service and cut their costs. For example, a local pest-control service recently posted a series of articles about what bugs to be on the lookout for…

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Is Business Incubation Right for Your Business?

…name it! But I did know what I knew and that was direct mail fundraising. If only I had started out in an incubator, my business would have been so…

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Digital Media Studio testing

…(Roswell) Uncle T’s Sangwiches (Rio Rancho) Full Circle Mushrooms (Las Cruces) Parting Stone (Santa Fe) Sonoma Acupuncture (Las Cruces) Cell Phone Doctor (Farmington) Brightburn Academy of Irish Dance (Rio Rancho)…

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5 Key Steps of Home-Based Businesses, Part 1: Look Before Leaping

…sit in a living room and make guesses. The importance of research is to find facts. Without the exact numbers of competitors, knowing the customer (where, when, why, and how…

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Assumption in the Workplace (a Deadly Combination)

…thousands of assumptions without realizing it. In fact, it would be difficult to function without them. When assumptions are not fulfilled, reactions are anger, frustration, or an assumption (once again)…

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Tips for Growing A Business

…help protect assets, but they should not be the only protection. 3. Hire Qualified/Competent Employees Good employees are an asset, but bad ones are not. When hiring, owners need to:…

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Why a Social Media Strategy is Important

…effort to “cha-ching” always very clear and direct? Sometimes but not always and, more than likely, not usually. If you have a plan however, you can incorporate some ways to…

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