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Perform Your Own Marketing Checkup in Two Easy Steps

…get additional visibility, then your marketing checkup will result in the best possible presentation. Personalize your customer experiences, ensuring that they see, hear, and most importantly, understand your message. In…

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5 Cautionary HR Lessons from “House of Cards”

…up to you.” Later, Claire is informed that Gillian is suing for pregnancy discrimination, claiming Claire said things she didn’t say about Gillian’s pregnancy and that Claire did, in fact…

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Are Your Employees Truly Engaged?

…should certainly understand that people want to be successful in what they do. Therefore, it’s management’s responsibility to ensure that their key employees are offered a clear career path and…

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Part 1: What Every Successful Business Owner Should Know About Their Business

…building a better business? What a great question! Here’s my best shot at the answer and it boils down to just four items. I’ll cover the first item in this…

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WESST Pop-Up Shop Vendor Spotlight: Worthington Farms

…had to slow down to get where we want, we are finding what really works and what our customers really like. What advice do you have for other people who…

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Redefining Business to Survive

…they often choose to weather out most storms in order to continue doing what they love best. However, when seasoned business owners begin to wobble, the public worries. Like the…

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WESST Pop-Up Shop Vendor Spotlight: Kokopelli Design Studio

…to keep other people warm. What advice do you have for other people who want to start their own business? Make sure that your goals and intentions are clear. What

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When Employees Go Wild: How to Prevent Outrageous Workplace Behavior

…to avoid painful and costly actions is to resolve, from Day 1 of your business operations, that you will create a safe, equitable, and harassment-free workplace where employees know what

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Client Spotlight – Kosh Solutions

…satisfying part of being an entrepreneur? Seeing our clients succeed. What’s the most challenging? Building our company culture What do you do when you’re not working? Lately when I am…

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WESST Teaches the ABCs of SEO

…called ezSEO, is helping small businesses do just that by teaching them the techniques and strategies of search engine optimization (SEO). SEO is an ongoing process that enhances both the…

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