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Three Tips for Delivering the Perfect Pitch in 30 Seconds

…lose our train of thought? An elevator speech is exactly that. It is a speech an individual can give in the amount of time it takes an elevator to move…

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Business Solutions By Design, LLC

…in need of bookkeeping help. Amanda stated that, “keeping my clients happy is my best marketing tool. In today’s market, being the best is just not good enough. There has…

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Client Spotlight – Sydney Davis

This month on the WESST blog, we are featuring WESST client Sydney Davis, Owner of Elder Tech. Elder Tech serves the Senior community of Santa Fe by providing individual solutions…

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Cutbow Coffee

…running a retail/café type of business, so he had to learn quickly all of their internal processes and best practices. He met with a marketing professional for some preliminary planning…

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How to Manage the Challenges of a Changing Workforce

for the chance to telecommute, and 61% of Gen X women would leave their current jobs if they were offered more flexible hours elsewhere.” (Fisher, 2006) Born between the mid…

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Why Small Businesses Should Take A Closer Look at SEO

…can advertise and promote your brand online without spending extensively. 2. Measurability. You can measure the impact of your advertising strategy and return on investment (ROI). 3. Flexibility. Changes can…

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5 Key Steps of Home-Based Businesses, Part 4: Growing With Magic Beans

…can help other businesses and they you. Look for opportunities to volunteer or share services when it promotes your business. Cross promotion – like bartering, you can help to promote…

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Perform Your Own Marketing Checkup in Two Easy Steps

…get additional visibility, then your marketing checkup will result in the best possible presentation. Personalize your customer experiences, ensuring that they see, hear, and most importantly, understand your message. In…

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5 Cautionary HR Lessons from “House of Cards”

…level. Gillian, predictably, becomes upset and a bitter argument ensues. Although Claire reached out to Gillian with the best intentions, she probably just made the situation worse –even if she…

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Are Your Employees Truly Engaged?

…leadership positions. Quite often the best leaders are those that are modest, self-aware, and have a high degree of emotional intelligence. They allow their teams to share the credit for

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