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5 Key Steps of Home-Based Businesses, Part 1: Look Before Leaping

…and/or services be delivered? Product/service pricing is the key in making a profit and all hidden costs need to be identified (gas, packaging, bar codes, labeling, tools, and other essentials)….

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Part 2: What Every Successful Business Owner Should Know About Their Business

…business owners know whether today’s sales and cash collections satisfied the requirements of today’s average daily cash expenses. How do you calculate your daily break-even sales level? Begin by using…

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Have Customer Service Paradigms Shifted?

…we are experiencing today. I have to admit I was floored. Okay, so we all know that even back in the 1950’s and 1960’s bread, gas, and cigarettes were about…

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WESST Teaches the ABCs of SEO

promoting your site on an ongoing basis to attract quality inbound links from related websites.” While many website owners perceive SEO as a highly technical procedure that only programmers and…

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Client Spotlight – E-Squared Editorial Services

…didn’t have. Enter WESST! That first year was tough, but once I figured out some systems, I realized that producing print, magazine-style publications was a rare skill in today’s digital…

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Barro by Lucrecia

…guidance, and community that were then, and are still today, crucial to building and growing my business. I received information about everything from marketing to taxes, pricing to communications, accounting…

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Assumption in the Workplace (a Deadly Combination)

…kids will leave for school at the same time as yesterday; I have air in my tires; and my car will start today.” Every day, people make hundreds if not…

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Perform Your Own Marketing Checkup in Two Easy Steps

…quarter. You can do the same. Small business owners who take stock of their marketing will gain impressive traction. Start your marketing checkup today and get going. Mary Ellen Merrigan,…

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Money Learning Lab Assessment

…caja y ganancia neta?) * Yes (Sí) No Somewhat (Un poco) What is the reason you came to visit us today? (¿Por qué motivo vino a visitarnos hoy?) * If…

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A Bright Spot in the Albuquerque Economy

The WESST Enterprise Center, a small business incubator in Albuquerque, New Mexico, today announced the aggregate results of its 10 member companies for 2009. The companies produced the following results:…

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