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Don’t Give Your Business Away

…gives their clients a small glass of wine or other beverage while having their nails and/or hair done. The customer feels pampered by the extra little perk, plus the service

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Walker Air Refrigeration and Service

After getting his degree in air conditioning and refrigeration service and units, Shane Walker decided to go on his own and start his own company rather than work for someone…

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Can Entrepreneurs Expect “Doom” or “Success” in 2012?

…in the business? You cannot be all things or something will fall through the cracks! b. Everybody plans to have the “best customer service in town” but very few do….

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Montezuma Ball 2013 Breaks Historical Fundraising Record

…live auction items. The live auction items included a trip to Burgundy in France, with associated concierge planning services, that was donated by WESST client, Your Key to Burgundy, and…

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WESST Announces Staff Changes

…business development, offering clients state-of-the art amenities and services for up to 20 light manufacturing, service, professional and technology businesses. In 2014, the WEC opened the Comcast Digital Media Studio,…

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What is a Market Niche?

…is cheaper for the customer to replace the item (especially with China prices) than to repair it. Knowing the target customer, the competition and the industry will improve a business’s…

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5 Key Steps of Home-based Businesses, Part 5: Anchors Away!

…monthly expenses will immediately double and their stress levels will change. Depending on where the business is located, the owner has to consider drive time, janitorial services (usually that means…

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5 Key Steps of Home-Based Businesses, Part 1: Look Before Leaping

…Ready, Set, Start Up (opening the doors for the first time) Keep on Tracking (stay on top of competition, product/services, operations, record-keeping) Growing with Magic Beans (marketing, networking, building customer

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Business Solutions By Design, LLC

…they often refer others that will. Amanda feels that building out processes and automation have been her biggest challenges. Also, how do you effectively grow your customer base? Customer acquisition…

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20 Years of Support and Service – Thank You Julie Brown!

…serving on WESST’s Loan Fund Committee, Julie is stepping down to focus on retirement and travelling with John. Thank you, Julie, for all your support and service over the years!…

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