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Are Your Employees Truly Engaged?

…media, even our cell phones… Sure, we’re bombarded daily by distractions at work. However, is that why employees are not fully engaged in a meaningful way? What can well-run, successful…

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Announcing the WESST CAP-Ability Project

…consultations and trainings covering a wide variety of topics focused on supporting small business growth and development. All project activities are developed considering the unique needs of historically marginalized entrepreneurs,…

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Part 3: What Every Successful Business Owner Should Know About Their Business

…more customers like your best customers? These questions underlie the need to clearly define your ideal customer profile. Look for common demographic patterns among your most-profitable customers. This could include…

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What Happens in a WESST Consulting Appointment?

…you going to need money for start-up and/or operating expenses? Where do you think that money might come from (savings, friends/family, loan)? In your consulting appointment, your WESST consultant can…

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Two Stoned Betties

…work of Sara Romãn and Kayla Mansfield. The two are life long friends bonded by their love for each other as well as their undying need to create bold, colorful…

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Can I Sell My Products or Services?

…be specific about what questions need to be answered and consider various methods of answering those questions. Most small businesses don’t need to spend lots of money on market research…

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FZK Franziska

…of necessity. I needed to take care of my special needs child. My business has enabled me to make a living and become the main breadwinner for my family for…

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Can I Sell My Products and Services…Abroad?

…potential customers would need or want, what you could realistically charge. That doesn’t mean that you didn’t spend hours researching as anyone should do who is starting a business. That…

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Resolving Conflict and a Lack of Productivity in the Workplace

…way to prevent that from happening was to discuss the problem with the owners in advance and get their support. In order to do that effectively, she needed to do…

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A New You, LLC

need, while still affording her the personal flexibility she wanted for her own family. Nikki is a certified LPCC, the highest licensure level for counselors in the state of New…

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