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Thinking Outside of the Box (a Technique for Marketing)

…Survey current customers as well as potential customers to get their ideas about products, types of services, or even location and prices. Find out their needs and wants. Package your…

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Life as a Business Owner: Love it or Leave it.

…wise to have more than a $1 million in liability coverage. In a service business, often times the customer will require at least that much insurance to cover any damage…

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Gents Day Spa

…understanding of how to provide excellent customer service, and an ability to network, Lita was prepared to open her own business. Those talents assured that she maintained her past customers…

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WESST Pop-Up Shop Vendor Spotlight: Kokopelli Design Studio

…I do maintain a website and I do have a specific online presence through various social media, nothing beats the back and forth of forging new customer relationships and maintaining…

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Staff Spotlight – Lorena Schott

…first job? My first real job was working at Honeywell. I was an admin support for the Customer Representatives Area supporting McDonnell Douglas, Teledyne Systems, etc. Before that I had…

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#bowbymom

…system to allow her to spend time with her children, organize and attend their activities and keep her home running smoothly all while keeping up with her customer orders. In…

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WESST Client Wins 2010 TeenNick Halo Award

…something worthwhile with her life. She re-enrolled in high school at Albuquerque’s Creative Education Preparatory Institute (CEPi), a charter school that gave her the flexibility of online learning so that…

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WESST Recognized at NMAMA Marketer of the Year Awards

WESST was honored to receive the first runner-up award in the Interactive Media/Website category at the New Mexico American Marketing Association’s 22nd Annual Marketer of the Year Awards Thursday, April…

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Crazy Maizy’s Fabulous Popcorn Factory

…– which includes striped black and white interior awnings, colorful displays, built-in counters, and an inviting environment for customers. Much to her dismay, opening the business became a nightmare. Her…

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Join WESST on #GivingTuesday – December 1, 2020!

Small and micro-businesses (those with fewer than 20 employees) are essential components of New Mexico’s economy, representing 83% of all businesses. WESST’s business development services are an important part of…

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