Pivoting a Small Business During COVID-19

Small businesses make up an essential part of any economy; they are crucial in creating jobs and providing services and products that larger businesses sometimes cannot. Small businesses in New…

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National Women’s Small Business Month!

October is National Women’s Small Business Month, which means it’s time to celebrate women-owned businesses everywhere, as well as the outstanding progress female entrepreneurs have made over the years. Did…

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How To Make Remote Performance Reviews Work

One of the greatest challenges any small business faces is the effective delivery of employee feedback, and especially those periodic performance reviews. In the time of COVID-19 and its remote…

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WESST Introduces Women Who RISE Program

Contributing to the strength of women’s business ownership  Through June 2021, WESST is presenting “Women Who RISE,” a series of special events and training opportunities designed to provide women entrepreneurs…

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Eight Key Steps Down the Path to Social Media Mastery

Choose Your Platforms. Different Social Media Channels have different target audiences. Some are better for bigger, more generalized audiences (Facebook, Instagram, YouTube) while some are better for niche, or more…

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Happy Half Hours with WESST

With your support, WESST has been busier than ever, supporting our small business clients as they navigate this chaotic environment. Small businesses have been uniquely impacted by the pandemic and…

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