SEO Tips of the Month
February, 2010: Create a Favicon for your site and help brand your company.
Favorite icons, or "favicons," appear next to the URL in most browser windows and in bookmarks. Although it won't affect your search engine rankings, favicons provide a nice visual cue for your site, especially in a bookmarks folder. Visit Punk Labs' ConvertIcon service or DynamicDrive's FavIcon Generator to create one easily or check out this good PhotoShop tutorial.
February, 2010: How to Write a Title Tag
Conduct keyword research (use the free keyword tools listed here, or hire an SEO professional for comprehensive keyword research) and be sure to create a unique keyword-relevant title tag for each page of your site. Put your most important keyword phrase in the beginning of the tag and your company name at the end. Try to limit the length to 65-68 characters, including spaces, so that your entire tag is visible for your listing in the Google's SERPs (Search Engine Results Pages).
September, 2009: SEO Tip for September
Many writers get caught up in writing creative, catchy headlines for their website or blog. But for SEO purposes, clever headlines are all but useless if they don't incorporate targeted keywords or keyword phrases that are relevant to your content. Try writing a creative headline first, and then revising it to include your keyword(s).
July, 2009: SEO TIP FOR JULY
WordTracker's Keyword Question Tool is a great free tool to help you build content for your website based on actual search queries: Wordtracker Keyword Question Tool
May, 2009: SEO Tip for May
Review your web pages, particularly your home page, and make sure that the most important part of your content appears above the fold (the point before a visitor has to scroll down to see additional content.)
May, 2009: SEO Tip: Is your website crawlable by search engine spiders?
One of the first and most important SEO factors is to make sure your site is crawlable by search engine spiders. If a search engine can't find your content, it doesn't matter whether you have great keyword-researched and page-relevant title tags, use keywords in the right places and frequency, execute internal links perfectly or any other tactic. Content that can't be crawled, simply won't be included in search results. Here's a good summary of common issues that impede a website's crawlability and some workarounds: http://bit.ly/VSjKr
February, 2009: Add new content at regular intervals for optimal crawling benefits
Add new content to your site on a regular, consistent basis rather than not adding content to your site for months and then adding 8 articles all at once. Steady content updates at regular intervals replicates the benefit of "news" related sites and gives you the added advantage of regular robot visits if you stick to a schedule. The more new articles and information there is for search engines to find, the more likely they are to visit your site regularly and crawl deeper into your site as you add more content. New content will encourage visitors to return regularly, too.
August, 2008: Google’s Keyword Tool Now Shows Search Volume
Google has added a new feature to its external keyword tool that shows you approximate search volume numbers for the previous month as well as a monthly average over a recent 12-month period. Use this free tool to help you choose keywords to target for your site based on search volume and competition for phrases. Check it out here: https://adwords.google.com/select/KeywordToolExternal
April, 2008: Site Maps are Valuable!
If you want to make your site more visible to search engines, build a site map and link to it from every page of your website. Sitemaps facilitate the crawlability of your website for search engine spiders, making it easy for them to find all of your content from any entry page. You'll find links to free sitemap generators on Google's Webmaster Tools page.